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SMM / Content Manager

Getgems

Marketing & Communications · Senior

We are Getgems, a part of The Open Platform (TOP) dedicated to building experimental and innovative projects on the Telegram Mini App and Bot platform. Our portfolio includes Getgems, the leading NFT marketplace on TON, games with over 10M+ active gamers, and numerous experiments that shaped our expertise.

While our core focus is Web3 development, we also venture into Web2 projects on Telegram’s Mini Apps and Bot platform.

We are looking for a creative SMM specialist who will communicate with Telegram users about our AI assistant through engaging content and interactive mechanics. This role is about telling product stories in a clear, human, and engaging way, while building an active and involved community.

Responsibilities:


  • Create, test, and iterate content formats for Telegram: serial posts, interactive content, story-like mechanics, and push notifications in the bot.
  • Communicate product features and use cases in a clear, engaging, and user-friendly way through stories, scenarios, and real-life examples.
  • Create content independently or prepare clear briefs for designers (ideas, concepts, formats, references).
  • Write native, conversational, and engaging copy that matches the audience and community tone.
  • Maintain and develop a consistent tone of voice for the product.
  • Track content performance and adapt formats based on audience feedback and results.
  • Build engagement and support an active Telegram community.

Requirements:

  • Experience as an SMM or Content Manager, preferably with Telegram channels.
  • Strong understanding of Telegram as a platform (mechanics, user behavior, trends).
  • Deep understanding of the AI market and its target audiences.
  • Hands-on experience using AI tools for text, image, and video generation.
  • Creative thinking and ability to invent content formats, not just write posts.
  • Strong copywriting skills and a good sense of tone and audience mood.
  • Interest in AI products and digital technologies.

Why it is a fantastic opportunity:

  • Our business is growing at an exponential scale.
  • Non-bureaucratic management that focuses on results.
  • Regular performance reviews to assess your progress.
  • Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
  • Compensation for medical expenses.
  • Provision of necessary equipment.
  • 20 working days of paid vacation annually.
  • 11 days off per year.
  • 14 days of paid sick leave to support your health and recovery when needed.
  • Access to internal conferences, English courses and corporate events.