PlayDeck is one of the fastest-growing gaming platforms on Telegram, with over 5 million users. Our platform offers a one-of-a-kind experience where users can discover unique games, compete, and win prizes—all without leaving Telegram. We bring fun, unique games right into the Telegram app, where players can compete and win prizes.

We’re building a gaming ecosystem inside Telegram — launching and scaling mobile titles from concept to monetization. Our team values creativity, speed, and results. If you want to own marketing in a brand-new ecosystem, combining strategic vision with hands-on execution, this is the role for you.

Responsibilities:

• Use marketing as a driver for retention and reactivation — design campaigns that bring players back, increase engagement, and support long-term growth in close collaboration with the product team.
• Develop and execute marketing strategies for launching new mobile game titles in Telegram — from hypotheses to full-funnel campaigns (UA, organic, partnerships, influencer, community).
• Own User Acquisition: set up and optimize ad campaigns, run A/B tests, and manage targeting across platforms.
• Drive Telegram-specific growth: leverage bots, channels, chats, mini-apps, and native mechanics for user acquisition.
• Track and optimize key KPIs: acquisition, retention, LTV, and creative/channel performance.
• Partner with the creative team to deliver and test performance-driven assets (static, video, animation, copy).
• Collaborate cross-functionally with product, analytics, data, community, and PR.
• Build and maintain a marketing calendar; provide regular reports to stakeholders.
• Stay ahead of trends, research market best practices, and adapt strategies — with a strong focus on mobile gaming and Telegram growth.

Requirements:

• 5+ years of marketing experience in mobile gaming, ideally with proven success in launching.
• Deep expertise in User Acquisition and performance marketing; strong grasp of metrics (LTV, Retention).
• Proficiency with analytics and attribution tools. 
• Strong understanding of UX marketing for games: effective CTAs, creative hooks, funnel optimization.
• Ability to work end-to-end: from strategic planning to tactical execution.
• Excellent communication skills and proven track record of cross-functional collaboration.
• Analytical, proactive, adaptable, and experimental mindset.

Why it is a fantastic opportunity:

• Our business is growing at an exponential scale.
• Non-bureaucratic management that focuses on results.
• Regular performance reviews to assess your progress.
• Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
• Compensation for medical expenses.
• Provision of necessary equipment.
• 20 working days of paid vacation annually.
• 11 days off per year.
• 14 days of paid sick leave to support your health and recovery when needed.
• Access to internal conferences, English courses and corporate events.